WEB DESIGN

UPPER LEFT WEB DESIGNS

PROFESSIONAL WEB DESIGN AND DEVELOPMENT SERVICES

I build fully custom coded websites for small businesses using HTML, CSS, and JavaScript instead of heavy templates or drag and drop page builders. Large platforms often load dozens of scripts, stylesheets, and plugins that most local service businesses never actually use. That extra bloat slows down your site, makes it harder to maintain, and can cause conflicts when something updates. Google has published research showing that people leave slow sites in just a few seconds, especially on mobile, which means every second of delay can cost you leads and revenue. A lean, hand built site focuses only on what your customers need so pages load quickly, forms work, and your content is easy to read.

FULLY CUSTOM CODED WEBSITES

Custom code gives you full control over how your website works from top to bottom

With WordPress and other builders, the layout and functionality are tied to a theme or plugin that was designed to work for thousands of different use cases. That is convenient for agencies, but it is not built specifically for your small business. By writing the code myself, I can match your branding, your services, and your ideal customers without fighting with pre made blocks. Clean HTML and CSS tend to ship fewer requests, fewer kilobytes, and fewer external dependencies, which helps pages load faster over common mobile connections. When we avoid unnecessary plugins and third party scripts, your site stays stable and easy to update instead of breaking when something changes underneath.

WHY CUSTOM CODE MATTERS

Cleaner structure that makes it easier for search engines to understand your pages and match them to the right searches

Less bloat so your pages use fewer resources and feel snappier on older phones and slower home internet connections.
No dependency on a specific theme, plugin, or page builder company staying in business or keeping their software updated.
Design and layout decisions driven by your business goals, not by whatever options a template happens to offer.
Direct access to the underlying HTML, CSS, and JavaScript so changes are simple and predictable instead of buried behind menus.
Better long term stability because the code is purpose built for your business instead of trying to cover every possible feature.

FASTER LOAD TIMES WITH HTML AND CSS

Speed matters for real customers and for search engines

Many studies have shown that even a one second delay in page load can reduce conversions and increase bounce rates. Heavy themes and page builders often ship fonts, animations, sliders, and effects that are not needed for a straightforward service business website. A custom coded site keeps things simple: just the markup, styles, and scripts that are actually required. That means smaller page sizes, fewer HTTP requests, and better scores in tools like Google PageSpeed Insights and Lighthouse. Faster pages help people stay on your site longer, view more of your services, and feel more confident reaching out to you for a quote or appointment.

ABOUT WEBSITE SECURITY

Security is another big advantage of a static HTML and CSS site

Database driven content management systems rely on logins, admin dashboards, plugins, and themes that all can introduce vulnerabilities if they are not patched or configured correctly. Attackers constantly scan for known weaknesses in popular platforms and their add ons. With a custom coded site that does not expose an admin login or database, the attack surface is much smaller. Your site becomes more like a read only file rather than an application with many moving parts. Hosting providers can still add SSL, firewalls, and backups on top of that, but the core of your site stays simple which helps reduce risk and maintenance headaches.

SEARCH RANKINGS AND CUSTOM CODE

Search engines look at many signals when they decide how to rank pages, but technical quality has become more important over time

Core Web Vitals, mobile friendliness, and overall user experience all play a role in how often your site shows up when someone searches for a local service. Clean, well structured HTML makes it easier for crawlers to understand your headings, sections, and internal links. Faster load times lower bounce rates and improve engagement, which sends better signals back to search algorithms. When we combine that with thoughtful keyword research and clear copywriting, your custom coded site is set up to compete strongly against slower template based sites in your area.

GOOGLE BUSINESS PROFILES, YELP, AND YOUR WEBSITE

Many local customers will first see your business through your Google Business Profile or a Yelp listing before they ever reach your site

Those listings often display a link to your website right alongside your phone number and reviews. When someone taps that link, they are already interested enough to learn more about you. If the site loads fast and looks professional, it reinforces the trust built by your reviews and helps turn that visit into a call or contact form submission. If it is slow, cluttered, or hard to read on a phone, many people will close it and move on. A custom coded site acts as the next step after your profile pages by giving visitors the details, photos, and service explanations they need to feel confident choosing you.

SEO FOR SMALL LOCAL BUSINESSES

Search engine optimization for small businesses is about being visible at the exact moment someone nearby needs what you offer

That might mean ranking for phrases like plumber near me, roof repair in Longview, or pet grooming in Rainier. A custom site lets us structure pages around those real world searches instead of relying on generic placeholder content. We can create clear service pages, strong title tags, local headings, and internal links that support your target keywords while still sounding natural to human readers. Over time, as Google sees people discover your site, stay on it, and contact you, those signals help you hold stronger positions in local results. Good SEO is not instant, but building on a fast, clean, custom coded foundation gives you a long term advantage in your local market.